Businesses in ChatGPT is a new beta feature that lets eligible businesses claim a profile through Business Hub, verify ownership, update their details and see aggregated insights like mentions and website clicks. You don’t need an ads account or an Enterprise plan. Claiming a profile does not guarantee that ChatGPT will recommend you, and availability still varies by country and business type.
Every few months, a new place appears where customers might find your business. This time it’s inside ChatGPT.
OpenAI opened Businesses in ChatGPT on 10 November 2026, and the entry point is a tool called Business Hub. It’s early, it’s in beta, and a few details are still moving. But the claim process itself is simple enough that it’s worth understanding now rather than later.
What Are Businesses in ChatGPT?
Think of it as a profile for your business inside ChatGPT. You claim it, keep the information accurate, and check how people interact with it.
In Business Hub, eligible businesses can:
- Claim their business profile.
- Manage their business information.
- See insights about how people engage with the profile.
The closest comparison is a Google Business Profile, though the two aren’t the same thing. If you already manage one, you know how much a trusted listing shapes customer decisions, something we cover in why your Google Business Profile reviews matter. You can read OpenAI’s own description on its Businesses in ChatGPT page.
Who Can Claim a Business Profile?
The business owner can, or someone with authority to represent the business. Whether you’re eligible depends on your business type, location and verification.
Two things surprise people:
- You don’t need an ads account.
- You don’t need an Enterprise plan.
A word of caution on availability. Local stores and restaurants can currently claim only existing U.S. listings. Eligible online businesses may see an option to add a listing if theirs isn’t found. If the feature isn’t open in your country yet, there’s a waitlist, and ChatGPT will email you when that changes.
How Do You Claim Your Business in ChatGPT?
Here’s the full process, in the order you’ll actually do it.
Step 1: Open Business Hub
Sign in to ChatGPT. From the sidebar, open Business Hub, then type your business name into the search box.
Step 2: Choose the Right Listing
Pick the listing that matches your business and confirm the ChatGPT account you’ll use to manage it. Take a moment here. Claiming under a personal account that no one else can access is the sort of thing that causes headaches a year later.
If your business doesn’t appear, eligible online businesses may get an Add option.
Step 3: Verify Your Connection to the Business
You’ll be asked to prove the business is yours. Depending on what’s available, you can verify using:
Which options you see can change from business to business. If you can reach your domain settings, the domain method is often the cleanest because it ties the profile to your website.
What Details Can You Add to Your Profile?
Once verified, you can add and maintain the basics customers care about:
- Business name and website.
- Description and category.
- Address or service area.
- Opening hours and contact details.
- Products or services.
- Logo and cover photo.
Retailers can go a step further and connect a product feed, so prices and availability can show up. Accuracy matters more than polish here. A tidy description with the wrong hours does more harm than a plain one with correct hours.
What Insights Does Business Hub Show?
You can see aggregated numbers about how people engage with your business. Here’s what you get, and what you don’t:
That last row is the important one. Claiming a profile does not promise that ChatGPT will recommend you. Think of it as getting your information in order, not buying a ranking. Search Engine Roundtable’s coverage of the Business Hub launch highlights the click and mention data as the headline feature for marketers.
Those numbers also work best next to your own website data. Business Hub shows activity inside ChatGPT, while your analytics show what visitors do after they arrive. If you’re still getting comfortable with reports, our Google Analytics guide is a good place to start.
Is It Worth Claiming Your Profile Now?
For most businesses, yes, as long as expectations stay realistic. It costs nothing, and it gives you a say in how your business information appears. It also gives you early data, which is rare in AI search.
A sensible approach:
- Check whether your business type and country are eligible.
- Claim the profile with an account your team will still control later.
- Fill in every field with accurate, consistent details.
- Make sure your website and other listings tell the same story.
- Review the insights monthly and note what changes.
Consistency is the part people skip. If your website says one thing and your profile says another, AI tools have a harder time trusting either. That’s the thinking behind AEO and GEO in 2026, and it connects to basics like website trust signals, such as HTTPS and a secure, error-free site.
Frequently Asked Questions
What is Business Hub in ChatGPT?
It’s the place where eligible businesses claim their ChatGPT profile, manage their details and view insights. It’s currently part of a beta rollout.
Do I need an ads account or Enterprise plan to claim a profile?
No. Neither is required to claim a profile.
Does claiming a profile guarantee ChatGPT will recommend my business?
No. Claiming helps you manage your information, but it doesn’t guarantee recommendations or rankings.
Can I see what customers asked ChatGPT about my business?
No. You see aggregated insights such as mentions, website clicks and discovery topics, not individual prompts or chats.
